Who We Are

non-profit organization dedicated solely to the prevention of childhood injury

What We Do

Prevent accidental deaths and injuries to children 0 – 19

How We Do It

Through community actions, public involvement, education, and public policy initiatives


Focusing on injury prevention

Road Safety

In-School Road Safety Education. Globally, 1,000 young people a day die on the roads. Safe Kids develops culturally sensitive educational materials and partners with schools, teachers’ unions and governments to provide road safety education to students.

Sleep Safety

Every year infants die in their sleep from SIDS and accidental suffocation. They are the leading causes of death among babies age 0 to 12 months, with those 2 to 4 months of age most at risk.

Parents can reduce risk of this tragedy by following some simple guidelines to make sure the sleeping baby’s breathing remains clear and unobstructed.

Home Safety

Each year in the United States, more than 2,200 children – or six kids a day – die from an injury in the home. Parents just can’t imagine a serious injury could happen to their kids, until it does. Our national home safety initiative educates parents, grandparents and caregivers about the simple things they can do to create an environment where kids can be active, healthy and safe at home.

Sports Safety

Our sports safety program is a national campaign to raise awareness and provide education on how to avoid sports-related injuries. It addresses the most common and severe injuries in sports today, including acute and overuse injuries and concussions.

“When we talk about preventing injuries, we aren’t talking about skinned knees or scraped elbows,” said Sara Hendricksen, Manager of Community Outreach for Renown and Executive Director of Safe Kids Washoe County. “Those are the signs of a curious child exploring the world. What we focus on is ensuring that those bumps and bruises don’t turn into more disabling injuries and deaths.”